The 2 third of the population consult their relatives or online notices before making a major purchase. According to recent American studies, word of mouth has more impact in buying decisions than advertising in consumer buying decisions. According to Strategies Magazine, word of mouth is at the top of the list of things consumers consider when making a purchase decision! The advice of your customers should be the basis of your recommendation-based marketing: your satisfied customers are your first ambassadors.
If advertising tries to convince potential future customers of the superiority of your offer to that of your competitors, your customers do not need it. Relatives trust them and they are in the best position to evaluate your services. So, the first thing to do to implement a word of mouth marketing strategy … is to satisfy its customers. It is at this price and this quality of service that they will become your ambassadors. In a competitive market like the automobile, it is essential to make every effort to meet the expectations of your current customers.
The web is part of the oldest method of communication and entrepreneurial strategy: the word of mouth. Be it social networks, customer opinion sites or customer reviews.
Social networks allow you to create a community around your brand, your product or your service, but above all to communicate with this community, to exchange and create events, whether physical or digital. Virality can easily contribute and social networks can contribute by digital word of mouth by sharing opinions: good or bad.
Finally, it is the customer reviews that are the main tools for simulating word of mouth on the web. A potential customer wonders about your company, your service, your quality commitments: if there are customer opinions about your company, it will read them before making its decision. And do not believe that negative or mixed reviews will prevent it from appealing to you …. The important thing is the way you will respond.
The only problem with customer reviews on the internet is that, in recent years, false opinions have developed and some companies have even made their business: it is now quite easy to afford false opinion. Except that it’s illegal if you get caught, you definitely lose the credit of consumers. Because a stain like this on an e-reputation does not disappear quickly.
In conclusion, continue to advertise and manage e-reputation by responding to your customers so that your potential customers see your good faith and your customer-oriented business philosophy.